On A Rebel is a visionary creative agency based in Addis Ababa, Ethiopia. We specialize in creating experiences, impactful stories and culturally rooted content across music and media.
Adey Music Studio
The w show I
2025
Adey Music
The w show II
2025
Adey Music Studio
Adey Music
2025
Techno Event
Le'Afta Concert
2025
The story of On A Rebel is a story of rebellion. We were built as a refusal against mediocrity and a system that profit from creative talent without honoring it. After years working across film, music, and advertising, our founder Maranata Tegegne saw a recurring pattern: creativity operating in unfair and broken systems. His experience proved one thing: the talent and creative industry in Ethiopia doesn’t lack excellence, it lacks infrastructure, integrity and ownership.
On a Rebel is here to rewrite the rules of the industry. We fuse entertainment, bold storytelling, creative branding and culturally relevant innovations to build a creative ecosystem for Creatives to be honored, not exploited. We use music, events, brand collaborations and creativity as a tool to inspire and build a system for Ethiopian Artists and creatives to own their own work, control their narratives and compete on a global stage.
Our work spans organizing large-scale concerts, developing original creative platforms, and redefining music through an unmistakably Ethiopian visual language. We collaborate with artists, brands, and partners who believe in doing meaningful work, and pushing culture forward.
We guide artists through every stage of their journey, from creative development to brand building and business growth. Our team provides management, strategy, and opportunities that help artists reach their full potential.
We produce high-quality music and video projects that bring creative visions to life. From sound design and studio production to film direction and editing, we craft visuals and sound that resonate globally.
We distribute and publish original music across platforms. Our publishing arm ensures artists are credited, protected, and rewarded for their work.
From intimate showcases to large-scale concerts, we create events that amplify music and culture. We manage everything from concept to stage, crafting experiences that audiences remember.
We partner with brands to create unique collaborations that amplify artists’ reach and cultural impact. From strategic campaigns to creative projects, we help brands and artists connect authentically with audiences.